A campagin in Belgium to make amateur sporters aware of the risks of alcohol and drugs in and around the field. Sportivos is aimed at the clubs and consists of 3 levels: Bronze, Silver and Gold. Every year the club can achieve a new level by following the campaign assignments.

After Brussels agency C+H created the concept, ZZeen was responsible for the design of the logo, creation of the visual style and the application across all items.

Commissioned by C+H



The main Sportivos color is green. Every level has its own complementary logo and accompanying color: bronze, silver or gold.


The logos for each level: Gold, Silver and Bronze
Icons were made, refering to sports club badges, to help identity the different types of campaign materials


For every level, a package of campaign materials is made available with a mix of informative items and assignments.


Folder covers for the Bronze and Silver level
Bronze level items
Brochure covers from the Silver level
Pages from a folder for the Silver level